The problem

In health, the second sale is the whole business.

Supplements and health products live and die on repeat purchase. You pay to acquire a customer once, then the margin is in the reorder, the subscription, the second and third product. Most health brands pour everything into ads and let that repeat revenue leak out the back door. Email and SMS are how you plug it.

+61% Rise in average DTC customer acquisition cost over the last five years

72% Of first-time buyers never purchase again without deliberate retention

5 to 25x Cheaper to sell to an existing customer than to acquire a new one

Cost per acquired customer vs cost per retained customer

Indexed, last 8 quarters

Paid acquisition Email and SMS retention

What we do

Retention built for how health buyers actually decide.

Strategy, copy, design, build, and reporting. We come from healthcare, so we understand what makes someone trust a health claim and what makes them bounce. That understanding is baked into every send. You approve, we ship. Nothing falls on your plate.

Email flows and campaigns

The automated core that prints while you sleep, plus a campaign calendar that keeps revenue compounding.

Welcome, abandonment, post purchase, winback, and VIP flows
8 to 12 campaigns per month, written and designed
A/B testing on subject lines, offers, and send times
Copy that sells hard without overstating a health claim

SMS that converts

Short, well timed, and compliant. SMS regularly out-earns email per send when it is run correctly.

Transactional and promotional SMS journeys
TCPA and carrier compliance handled for you
Two way conversational SMS for high AOV products

List growth and deliverability

A bigger, cleaner list that actually lands in the inbox. The unglamorous work that moves every other number.

Popups and signup units tuned to 6 to 10 percent opt in
Domain warmup, DMARC, and sunset segmentation
Monthly list hygiene and inbox placement monitoring

The benchmark

Where revenue should come from

For a health brand with real repeat purchase, email and SMS should be driving 30 to 45 percent of revenue. If yours is under 25, the reorder engine is leaking. Our portfolio average sits at 38 percent, with flows doing most of the heavy lifting on autopilot.

Portfolio average across 40+ active clients, trailing 12 months

The work

Designed to be opened. Written to convert.

Six sends from the flows we build for every client, shown the way subscribers see them. Pick a flow. Every example is fully branded, mobile first, live text, and dark mode tested. Your brand will look this good, not ours.

Ancestral Roots hello@ancestralroots.com

Welcome. Your 15% is inside

Real nutrition, nothing synthetic. A little something to start.

Free shipping on orders over $60

ANCESTRAL ROOTS

Nutrition your body recognizes

You are officially in. Take 15% off your first order of whole-food supplements, sourced clean and third-party tested.

WELCOME15

Shop the essentials

Whole Greens

$44

Magnesium

$29

Omega-3

$38

igttpi

Ancestral Roots · 214 Mercer St, Austin TX
You are receiving this because you signed up at ancestralroots.com · Unsubscribe

Welcome flow · email 1 of 4 Email

The first impression that pays for itself

A new subscriber is never more interested than right now. This email delivers the signup offer instantly, sets the brand voice, and points the click at proven bestsellers instead of a generic homepage.

TriggerPopup signup

SendsImmediately

BrandAncestral Roots · whole-food supplements

61%Open rate

13.2%Click rate

$3.10Rev / recipient

Offer above the fold. The reason to act is visible before any scroll.
Bestsellers carry the click. Curated picks beat a generic shop-all button.
Three more emails follow. Brand story, social proof, and a last call before the code expires.

VITTA Labs team@vittalabs.com

Your cart expires tonight

Daily Greens is still in your cart. Your 10% code ends at midnight.

VITTA LABS

Still thinking it over?

No pressure. But your cart is holding the last of this batch, and your code will not survive the night.

Daily Greens

30 servings · Lemon ginger

$54.00 → $48.60 with code

Third greens powder I have tried and the only one I finished. No grit, no aftertaste, and I actually feel the difference by week two.

Marcus T. · Verified buyer · 4,816 reviews

Code SAVE10 expires in 05:42:18

Complete checkout

Free shipping over $40

60 day guarantee

Third party tested

igytx

VITTA Labs · Austin TX
Manage preferences · Unsubscribe

Abandoned cart flow · email 2 of 3 Email

The highest ROI email you can send

Seven in ten carts get abandoned. This send recovers them by answering the real objection with a verified review, then giving an honest deadline. The countdown matches the actual code expiry, so the urgency never lies.

TriggerCheckout started

Sends20 hours after

BrandVITTA Labs · supplements

49%Open rate

9.8%Placed order

$4.12Rev / recipient

Reviews answer the objection. Social proof does the convincing, not the brand.
A real deadline. The countdown matches the code expiry, so urgency stays honest.
Trust badges close the gap. Shipping, guarantee, and testing answers the last three doubts in one row.

Peak Protein team@peakprotein.com

Your order is on the move

Arriving Thursday. Here is how to get the most from it.

PEAK PROTEIN

Ordered

Packed

Shipped

Delivered

Good news from the warehouse

Your order shipped this morning and lands Thursday. While it travels, one tip from our nutrition team that most people get wrong.

Grass-Fed Whey, Vanilla

2 lb tub · Qty 1

$54.00

Timing matters. A scoop within 30 minutes of training is good. The bigger lever most people miss is hitting your daily protein target, every day, training or not.

Track your order

Add a Shaker for $12 and it rides along in Thursday's box. No extra shipping. +

igttyt

Peak Protein · Denver CO
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Post purchase flow · email 1 of 3 Email

The most opened email your brand will ever send

Nobody watches the inbox harder than someone waiting on a package. This send rides that attention to deliver genuinely useful guidance, reduce support tickets, and slide in a one-tap add-on while the box is still open.

TriggerOrder shipped

SendsOn fulfillment

BrandPeak Protein · performance nutrition

74%Open rate

21%Click rate

$1.62Rev / recipient

Helpful beats promotional. The usage tip earns the open of every email that follows.
Add-on rides free attention. A pre-shipment upsell converts without a discount.
Fewer tickets, better reviews. Setting expectations here cuts where-is-my-order email by half.

Meridian team@meridianlongevity.com

Your protocol has a gap

Consistency is the whole game. 15% to pick it back up.

MERIDIAN

It has been a while.

Ninety days since your last resupply. With longevity, the compound only works if you stay consistent. Let us get you back on protocol.

15% off

YOUR NEXT RESUPPLY

COMEBACK15

Resume my protocol

NMN + Resveratrol

$68

Daily Longevity Stack

$94

igytst

Meridian · San Diego CA
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Winback flow · email 1 of 3 Email

Cheaper than buying that customer twice

A lapsed customer already trusts the product, which makes them far cheaper to reactivate than to replace. This send leads with brand voice, sizes the incentive to the length of the lapse, and keeps the list clean by sunsetting anyone who stays cold.

TriggerNo order in 180 days

SendsDay 180

BrandMeridian · longevity

31%Open rate

6.4%Reactivated

$0.96Rev / recipient

Voice does the heavy lifting. Clinical and precise here, warm and earthy for Ancestral Roots. Never interchangeable.
Incentive sized to the lapse. A deeper code for a colder segment, not a blanket discount.
Non-openers get sunset. Protecting deliverability for the subscribers who still want to hear from you.

Every send ships as a system, not a one-off. Desktop and mobile versions, live text for deliverability, dark mode tested, and a documented module library your team owns forever.

Get emails like these

Deliverability

Stop paying the spam tax

When a quarter of your list never sees your emails, every flow and every campaign quietly underearns. We do the unglamorous work that keeps you in the inbox, and the result is the cheapest revenue you will ever add: the emails you already send, finally arriving.

Sender authentication List hygiene Volume ramps Weekly placement checks

Included in every engagement, never an add-on.

Same campaign · same 50k listIllustrative

Typical account 74% reach the inbox

$8,200 PER SEND

Tall Pines managed 98% reach the inbox

$10,900 PER SEND

+$2,700 per send Nothing rewritten.
Just delivered.

Client results

Numbers we can stand behind

Every engagement is measured against one thing: attributed revenue you can see in your own dashboard.

Supplements · 8-figure

3.2x email revenue

Rebuilt nine core flows and moved campaigns from 2 to 10 sends per month. Owned revenue went from 12 to 34 percent of the store total in 14 weeks.

Timeline: 14 weeksKlaviyo

Functional beverage · 7-figure

$0.84 per SMS send

Launched SMS from zero. Compliant list growth to 31k subscribers, then journeys plus two campaigns weekly. SMS now drives 11 percent of total revenue.

Timeline: 9 weeksPostscript

Women’s health · 8-figure

42% owned revenue

Deliverability repair, full resegmentation, and a VIP program. Repeat purchase rate climbed 26 percent and ad spend dropped without losing topline.

Timeline: 6 monthsKlaviyo + Attentive

How it works

Live in 30 days. Compounding by 90.

A fixed sequence we have run dozens of times, and not a single meeting in it. You will know exactly what is happening at every step.

STEP 01 Day zero

Tell us about the store

A short form, no call and no calendar. If it is a fit, we text you same day to set up read-only viewer access on your Klaviyo. You never share a login.

STEP 02 Days 1 to 5

The no-call audit

We go through your account and test your live flows as a real subscriber: signup, abandon, purchase. Then we record a video audit with a scored teardown and a 30, 60, and 90 day plan.

STEP 03 Your pace

Watch it, then decide

The video and the plan are yours to keep either way. If the math makes sense, onboarding starts with one text back. Still no meeting required.

STEP 04 Weeks 1 to 4+

Build and compound

The money flows are rebuilt and live within 30 days, campaigns start, and every month is measured against the plan. Weekly tests, async updates, no mandatory meetings.

Your options

The honest comparison

There are three ways to run retention. Here is how they actually stack up for a brand doing $100k to $2M a month.

	Tall Pines	Typical agency	In-house hire
Actually understands health buyers	✓	Generalist	Depends
Senior strategist in your account daily	✓	✕	Depends
Copy, design, and build included	✓	Extra fees	✕
SMS compliance handled	✓	Sometimes	✕
Revenue guarantee in writing	✓	✕	✕
Month to month, cancel anytime	✓	6-12 mo lock	✕
Time to first revenue lift	30 days	60-90 days	3-6 months
True monthly cost	$4,000 to $7,000	$6,000 to $12,000	$9,000+ loaded salary

The 90 day proof guarantee

If we do not lift your email and SMS attributed revenue by at least 30 percent in 90 days, we keep working for free until we do. No long contracts either. Every engagement is month to month after the initial build, because results should be the only thing keeping you here.

What clients say

Health founders who found their reorder revenue

Two agencies before this sent us pretty emails that made no money and nearly got us a warning letter with sloppy claims. Tall Pines actually understands supplements. Email went from an afterthought to our second biggest channel.

Lauren M.

Founder, supplement brand

The audit alone was worth more than what our last agency did in six months. They found a deliverability issue quietly costing us five figures a month and fixed it in the first two weeks. No call needed.

Ravi S.

CEO, functional beverage brand

They get how health buyers think. The copy sells the reorder without ever overpromising a result. Owned revenue is up 41 percent year over year and our ad dependence keeps dropping. Easiest vendor decision we have made.

Anna K.

Founder, women’s health brand

Questions

The questions health founders ask

What does this cost?

Engagements start at $4,000 per month for email only and $5,500 per month for email plus SMS, with a one time build fee for the initial flow architecture. No percentage of revenue, no long contracts. You will get an exact quote alongside your audit, based on your list size and send volume.

Do you only work with health brands?

It is where we do our best work. Supplements, nutrition, functional beverages, longevity, and women’s health are the categories we know cold, from how the buyer evaluates a claim to what earns the reorder. We come from healthcare, so that understanding is baked into the copy rather than bolted on. We will occasionally take an adjacent consumer brand if the fit is obviously there, but a health brand is who this is built for.

Will your copy get us in trouble with claims?

The opposite. Sloppy health copy is exactly what triggers problems, and it is the first thing we see when a brand comes from a generalist agency. We write email that sells the reorder hard without overstating what a product does, because we understand how health buyers actually decide. To be clear, we are marketers who know the space deeply, not your regulatory or legal counsel, so anything that needs a compliance sign-off still runs through your team. But you will not get careless claims from us.

What platforms do you work with?

Klaviyo is our home base for email. For SMS we run Klaviyo SMS, Postscript, and Attentive. If you are on Mailchimp, Omnisend, or anything else, we will tell you honestly whether to migrate, and we handle the migration if so.

How fast will we see results?

Core flows go live within 30 days and start producing immediately. Your audit video lands within days of the form, and most clients see a clear lift in attributed revenue by day 45, hitting the full 30 percent lift inside the 90 day guarantee window. Deliverability repairs, when needed, can show results even faster.

Do we need a big list for this to work?

You need real order volume more than a big list. Our sweet spot is health brands doing $2M or more a year. Below that, the math on a full agency engagement usually does not favor you, and we will say so up front.

Who actually does the work?

A dedicated pod: one retention strategist who owns your account, plus a copywriter and a designer. No account manager relay, no outsourcing. You talk directly to the person making decisions in your account.

What about deliverability?

It is built into every engagement, never sold as an add-on. We verify your sender identity, prune unengaged addresses monthly, ramp volume instead of blasting, and check where your mail actually lands every week. If your sender reputation is already damaged, repairing it comes first, and it is often the fastest revenue win in the whole plan because every email you already send suddenly starts reaching people.

What if we already have flows set up?

Most of our clients do. Existing flows are usually under-segmented, under-tested, and missing the highest leverage messages. The audit shows you exactly what is working, what is leaking, and what the rebuild is worth in dollars before you commit to anything.

Tall Pines

See if we’re a fit

Tell us about your store. We evaluate up to 12 brands a month, and if yours is a fit, we text you and get to work on your audit and 30, 60, 90 day plan. No call required.

Question 1 of 7Read-only Klaviyo access · no login shared